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Search Engine Optimization: Keyword Research

It all lead off with words, with keywords typed into a search box. Keyword research is one of the most significant, valuable, and high return activities in the field of search marketing or search engines. Ranking your website on Google for the right keywords can either make or break your website. By researching your market’s keyword demand, you just can’t learn which terms and phrases the Search Engine Optimization will target, but also you will learn more about the customers or the users as a whole. The thing here is that it is not always about getting visitors to your site, but it is about getting the right kind of visitors.

The usefulness of this kind of technique could not be overstated; with the keyword research you can predict the shifts in demand, you can also respond easily to the changing market conditions, and you might as well produce the products, services, and content that the searchers are actively seeking. In the history of the marketing industry, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.

So how do we judge the very value of a keyword? Ask this to yourself, how much is a keyword worth to your website? The keyword of the visitors’ type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand more of this keyword research, in the following texts, I would write the basic process for assessing a keyword’s value.

Ask yourself first with these questions: Is the keyword relevant to your website’s content? When searchers search for something using the keywords, would they see it on your site? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? If your answer to these questions is Yeses, then proceed to the next step. The significance of asking yourself this experience is that when making a website, you must always prioritize the users or the visitors’ experience. You need an easy-to-navigate, clearly searchable website with relevant internal linking and related content. All these stuff keeps the visitors on your webpage and hungry to explore further.

Next step is the search for the term or phrase in the major engines. Understanding which websites already rank for the keyword gives you a knowledge or valuable insight into the competition, and also how hard it will be to rank for the given term. Typically, many search ads mean a high-value keyword, and multiple search ads above the organic results often mean a highly lucrative and directly conversion-prone keyword.

The third step is to buy a sample campaign for the keyword at Google Adwords and/or Bing Adcenter. If your website doesn’t rank for the keyword, you can nonetheless buy test traffic to see how well it converts. Fourth and the last step is to use the data collected and determine the exact value of each keyword. You just have to analyze your data collected and do the math.

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