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Planning to Run an Online Marketing Campaign

Planning to run an online marketing campaign for your business but you are only dealing with a minimal capital? Perhaps, you want to improve your overall online presence without breaking the bank? The reality is that it is easier said than done. Now that Google takes a closer look at different aspects of your website, you’ll have to consider hiring an SEO expert in order to rank in your niche.

If you are looking for a Tampa SEO expert, it is always a good idea that you know a number of things first. Consider the choice of an SEO expert a crucial decision that you will have to make as a business owner.

Keep in mind that not all SEO experts are the same. There are those that are better than others. And for this reason, you will have to take the time to be selective about the SEO expert that you are going to hire.

What makes a good SEO expert?

Typically, a Tampa SEO expert should have the experience when it comes to doing SEO work. There should be a good number of years that they’ve been operating in the industry. One common problem with companies providing SEO services is the fact that they don’t have enough experience to give their clients peace of mind.

In addition to this, aside from experience, the SEO expert should be knowledgeable of the different SEO practices today. It is quite common that a lot of SEO practices in the past are no longer used by SEO experts today. And it is due to the reality that Google updates its algorithm every now and then. If an SEO service provider keeps on using same old techniques from years ago, then this can be a problem. This can even get a website de-indexed, which is the last thing that any business wants.

Next, the Tampa SEO expert should have a good reputation in the community. You want to first do your research whether or not they have the credentials or they have the past work to prove their ability to do a positive change in your overall ranking. In fact, you want to ask a lot of questions about the company and what they can do to help your website. This way, you will figure out if they actually have the knowledge and even the patience to deal with a client like you. And also, try to take a closer look at other websites that they’ve worked with. Do they have the reputation of ranking websites of their clients in the niche? Do they have clients who became market leaders in their niche after they did the SEO work?

Lastly, you will need to consider the extent of their work. What exactly are they going to do in order to make your website? Are they planning to simply build your inbound links? Or perhaps, they are also going to change your web design a bit?

Effective SEO Strategies

There are many effective SEO strategies that SEO experts do today. However, keep in mind that with the changing attitude of Google users, Google algorithm evolves as well. These days, it is important to prioritize user-experience more than anything else. And for this reason, the SEO expert that you should hire should know how to implement these common SEO strategies.


These days, content holds a special place in the hierarchy of SEO strategies. Consider the reality that people go online in order to know more about a particular topic. And with high-quality content, it provides users what they need.

But of course, it isn’t just any content. It is important that the content highly informative. Also, if you are really serious about making an impact online, it is important to craft long contents. These days, contents that average more than 1,000 words are more likely to rank on the first page than those that are not. Timely content also gets more traction to a particular niche. And for this reason, an SEO expert should be very aware of the niche. It means being able to publish about certain topics first in your industry can make a huge difference. The published content can go viral and your website could even experience more traffic.

Link Building

Another important strategy is link building. Though link building’s importance has been reduced recently, it is still important in order to get your website indexed. However, you have to take note that the link building process should be an organic process.

And in order to have links pointed towards your website in the most natural way, an SEO expert should perform different strategies ranging from social media marketing to content marketing.

Social Media Marketing

Social media marketing is another strategy SEO experts do today. Google takes a closer look at the social media signals in order to judge which pages should be ranked on the first page. Therefore, SEO experts should also be well adept when it comes to performing social media strategies.

Building mobile-friendly websites

Modern SEO is no longer just reliant on backlinks or content. Since it is focused mainly on user- experience, the website should also be mobile-friendly. And why is a mobile friendly website a must? It is true that mobile traffic has now surpassed that of desktop traffic.

A website in order to rank well should have the ability to fit smaller screens and be able to be viewed seamlessly on larger screens.


Keywords play a crucial role how your website is going to rank. But instead of just choosing the obvious and highly competitive keywords, an SEO expert should be able to come up with long-tail keywords that can attract a particular niche.

SEO can make a huge impact on your overall campaign. However, you will have to consider that things can be slow especially if you are operating in a highly competitive niche. If you plan on getting an SEO company or expert to help you with your needs, you want to be picky. You want to consider these things that we have mentioned. And also, see if they do any of these ideal strategies.

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