SEO is a crucial part of your online marketing. Keep in mind that SEO can help boost your visibility within your niche. And most of the time, it is a common problem by many businesses to become visible without spending so much money in their marketing strategies. If you don’t want to spend a lot of money on traditional marketing and advertising strategies, then you would want to talk to an SEO company in Tampa. Here, you will be guided on what can be done on your website.
But of course, you need to have peace of mind if you ever want to get a company to work with you. And the only way to do it is to ask the right questions. So what are the things that you should start asking the company before deciding to work with them?
How long will it take in order to rank on the first page?
Before anything, you want to know just how much time is needed in order to get your business to rank. Now, in reality, this is a trick question. If you have a company that gives you a guarantee that your website is going to rank in one or two months, perhaps, you don’t want to work with them.
Sure, they can do things such as backlinks and improving your content. However, it is important to note that there is no guarantee that your website is going to head towards the first page in the soonest time possible. It depends on so many factors. It could depend on the keywords you are using and also the competition within your niche.
A good SEO company will have to take a closer look at your company and the industry you are involved in first before making a rough estimate.
How can you improve the number of backlinks?
Despite the reduced importance of today’s SEO, backlinks still make a huge difference in your ranking. You have to ask the company that you are working with what their plan is. As rule of thumb, the link building process should be organic. You want to get links from highly authoritative websites. And in order to do this, one of the things that the company should be focused on is your content.
You might want to ask if they have a team of copywriters and editors who can cover producing long-tail contents that can be shared or even be used as a reference by other websites.
Will there be an on-site optimization as well?
A lot of businesses fail to realize that Google’s algorithm prioritizes websites that are user-friendly. From the quality of content that you produce to the loading time of your website, these are just some of the things that Google spiders look into.
A good SEO company Tampa can focus on your website’s loading time both for mobile and desktop. It is important that they have a team knowledgeable about coding and even checking the photos and videos that you use. You will eventually notice that your website is going to have less bounce rate and even more pages will start to get their traffic. These are indications that improvements were done on your site.
It is also important to take a closer look at the mobile-design of your website and if the company has something to say about it. Keep in mind that mobile internet is quite popular that people no longer wait to arrive home just to check a particular website. And for this reason, your website shouldn’t just fit the smaller screens and much larger screens. It is also imperative that it can be used seamlessly regardless of the device. Nowadays, Google ranks websites that are mobile friendly.
Do they have a local SEO strategy?
It is important to also take a closer look at your local SEO strategy. Try to ask the company if they can offer anything that can help boost your website’s presence within the local community. For instance, is the name, address, and phone number correct and consistent with the other listings? Do you have an accurate time of opening written in directories?
What you have to remember is that Google provides different results depending on location. What you want is for the website to rank first for those searches that happened to be within your area.
Do they have a generic SEO approach?
A generic SEO approach is detrimental to your business. Remember that different businesses will require a different approach. And for this reason, if the SEO company only plans to optimize the website using their so-called “fail-proof” approach, then you might want to ask them if it is really just a generic SEO strategy that they apply to all their clients.
Are they going to research your business and industry?
In order to have a good strategy in terms of SEO, it is crucial that the SEO company is actually going to know the business inside out. It is also important to know more about the company’s competitors and industry as a whole.
By studying the market and the company, a good SEO company could possibly come up with the best keywords that can be used.
Will they provide feedback and reports?
SEO is all about tracking your progress. Though you are not getting into the first page of Google, if your website is slowly moving and getting closer to the goal, then this can be considered an effective strategy. But in order for you to find out if you are making progress, the SEO company should be providing you with regular reports.
A reputable SEO company Tampa would most likely provide you with a weekly or a monthly report. And also, they should be using these reports in order to adjust some strategies.
When it comes to choosing a good SEO company, it is all about being picky. You have to ask so many questions first before you make a final decision. You don’t want to end up spending money on an SEO company that won’t meet your expectations. And lastly, you may also want to check at least three companies before making a final decision.